Ghana’s street-connected children rarely appear in the rooms where decisions about their lives get made. Not because those decisions don’t affect them, they do, profoundly, but because there’s no established seat at the table for a child nobody officially counted. What public understanding does exist is shaped more by stigma than by fact, and without coordinated advocacy, wellmeaning interventions stay scattered instead of adding up to real, lasting protection.

Yehohia exists to close that gap. It isn’t a single campaign or a one-off push, it’s a sustained presence across Ghanaian television, radio, print and online media, carrying the realities of street-connected children directly to the public and to the policymakers positioned to act on their behalf.

What sets it apart is who’s doing the talking. Street-connected children themselves help shape the stories told under Yehohia, rather than simply being described by someone else on their behalf. Alongside that, we sit down directly and repeatedly with the Ministry of Gender, Children and Social Protection, social welfare officers, NGOs and community leaders, building the kind of coordinated response that scattered, one-off interventions never quite manage.

A policymaker can’t act on a child they don’t know exists. Visibility, real, sustained, humanising visibility, is often the first and most necessary step towards protection. That’s the ground Yehohia has been quietly building since 2018.